Location: Web Resources:
Austin, TX e-mail: click here




SUMMARY OF QUALIFICATIONS

  • Experience in multiple working environments; services, sales, startups, government, and Fortune 100
  • Extensive high-tech experience: coordinator at Google, analyst at Accenture, mktg. at Hewlett-Packard
  • 5,000+ hours documented project leadership experience, internationally recognized as a certified PMP
  • Managed teams across cultures, time zones, and area of expertise; leading development efforts in India
  • Co-founder of two ecommerce/media startups specializing in SEM, SEO, and Relationship Marketing

EDUCATION

University of Colorado at Boulder, Leeds School of Business, GPA 3.45

Aug 2002 - May 2006

  • American Marketing Association: two-time winner Colorado Peak Award: AMA marketing competition
  • Hitachi business planning and development competition, first prize 2005, second prize 2006
  • LeaderShape® Leading with Integrity national conference: scholarship winner & attendee
  • Institute for Humane Studies Worldwide Globalization Summit: scholarship winner & attendee
  • Student Leadership scholarship and Outstanding Student Service award, Univ. of Colorado
  • Student safety committee chairman and representative on CU Resident Hall Councils

RELEVANT WORK EXPERIENCE

Search Marketing / Product Marketing Consulting, SF Bay Area, California

Dec 2007 – Present

  • Organize and update online marketing strategies, collaborate with existing teams and marketing reps
  • Explore new search marketing techniques and industries (health, entertainment, and youth focused)
  • Grow knowledge of CPM and banner advertising online, learn Google's new Ad Manager Platform

IMVU Inc. – Online Marketing Manager, Palo Alto, California

March 2008 – Sept 2008

  • Completely restructure and relaunch international marketing effort targeting high LTV customers
  • Manage and support ten ad network partners with SQL performance stats, creatives, and daily updates
  • Develop "high value" conversion pipelines - laungage, topic, and lifestyle targeted to increase conv. rate
  • Participate in multiple closed Google Beta’s for AdWords, invited to speak as an expert at Googleplex

Dealix Corp. – Search Engine Marketing Manager, Redwood City, California

March 2007 – Feb 2008

  • Optimize SEM marketing campaigns through Ask, Google AdWords, MSN adCenter, and Yahoo
  • Develop SEO strategies for landing pages, collaborate with ad reps, track & measure conversion
  • Manage 100K+ Keywords across multiple sites simultaneously, culminating with UsedCars.com

Google Inc. – AdSense Online Operations, Mountain View, California

Nov 2006 – Feb 2007

  • Learn criteria for successful online advertising, guide publishers in enhancing marketing campaigns
  • Develop advanced working knowledge of Google AdSense and AdWords advertising services

Accenture Global Consulting – Consulting Analyst, San Francisco, California

June 2006 – Nov 2006

  • Manage and direct remote system development in India via conference calls and remote desktop client
  • Assist in a Project Management Office delivering status reports, asset lists, and management proposals
  • Build working knowledge of Accenture delivery methodologies through intensive corporate training

Sphire Marketing & ABSTRACTmall – Cofounder, Fort Collins, Colorado

March 2004 – Present

  • Develop launch and monitor integrated marketing communications including internet, radio, and print
  • Drive advanced IT development through offshore team members, Co-creator of SEO mktg. tool
  • Remotely co-manage and sponsor three associate small-businesses in Colorado and California

University of Colorado – Web Design & Management, Boulder, Colorado

Aug 2002 – Nov 2005

  • Create customer focused, user-friendly web solutions for university professors & organizations
  • Consistently meet deadlines for deliverables, working independently as a remote teleworker
  • Sites developed for CU Environmental Center, Marketing & Real Estate courses and University Clubs

Rhino Internet – Marketing Intern, Tempe, Arizona

May 2004 – July 2004

  • Worked with clients to understand and execute online marketing goals through SEO
  • Spearheaded a mass-mailing PR campaign to enhance brand equity with existing clients

Univ. of Colorado, Dept. of Housing – Resident Advisor, Boulder , Colorado

Aug 2003 – May 2006

  • Leader responsible for developing a cohesive, inclusive, and safe community in a coed dorm
  • Refined communication skills while fostering cooperation and resolving conflicts with students

Outward Bound – Instructor, Paget Island , Bermuda

May 2003 – Present

  • Provided hands-on instruction in an experiential based leadership program on a remote island
  • Taught principles of leadership and teamwork to high school students and business executives
  • Marketed Outward Bound programs in Bermuda by creating and managing a new website

Celestica – Intern Fort Collins, Colorado

June 2002 – Aug 2002

  • General printed circuit assembly (PCA) inspector, promoted to final inspector by end of summer

AllAboutLoveland.com – Intern Loveland, Colorado

June 2002 – Aug 2002

  • Sales Representative & web assistant for local e-marketing business – renamed AllAboutMyTown.com

Hewlett Packard – Intern, Loveland, Colorado

March 2000 – June 2002

  • Conducted competitive market research, made group presentations, participated in meetings
  • Learned web development skills and was exposed to multiple leadership and teamwork styles

Other Positions, Loveland, Colorado

1997 – 2000

  • Albertsons: Courtesy Clerk 1999-2000, McDonalds: Crewperson 1999, Wendy’s: Crewperson 1998, The Loveland Reporter-Herald: newspaper carrier 1997

References

MARKETING PROJECT EXAMPLES - PORTFOLIO

ABSTRACTmall, Independent Art, Ecomerce, Promotions - Ongoing: ABSTRACTmall

  • Conceived, launched, funded, comanaged, and continue to develop and maintain and online community of art, music, clothing, and commerce with a team of 10+ individual contributors from California to Colorado. Hundreds of sales worldwide including physical and digital products, one feature length film, and several main stream products.

Happy Holidays, Student Run Independent Film - Media Coordinator 2006: happy holidays

  • Created a blogging community to host documentary videos, photographs, and other publicity content. Coordinated and directed interest through MySpace and Facebook via RSS; working to deliver the final DVD with bonus footage through ABSTRACTmall (as a sponsor and volunteer)

Microsoft + Univ. CO, Future Potential IT Career Fair, Feb 2006: team presentation , Microsoft report

  • Worked directly with Microsoft senior marketing executives to plan and host a targeted career event at the Univ. Colorado
  • Coordinated CU Faculty reps., contacts from three IT corps. (including Match and GMAC), created a sponsorship with GameStop, and recruited and lead a student team

Mason Leadership Camps - Online Director, 2005 - 2006: mason leadership camps

  • Created a marketing campaign utilizing the web to spread awareness, foster community, and generate charitable contributions (working as a volunteer)

Match.com IAC/InterActiveCorp, Nov. 2005: match.com case study

  • Worked with Match.com employees to identify alternative business strategies, marketing techniques, and technology related opportunities
  • Proposed RSS integration and chat room facilitation with sponsored events as a means of increasing customer interaction and retention

Nintendo DS female gamer segmentation proposal, April 2005: marketing proposal

  • Proposed DS marketing segmentation for in class project. Recruited a team of students and delivered a marketing strategy that came to fruition in real life less than one year later.
  • Delivered report to Nintendo and received formal recognition from the American Marketing Association

Product marketing project (MKTG 4250), 2005: product concept video

  • Developed a new product concept and integrated marketing communication strategy
  • Incorporated the new product idea into a proof of concept promotional video

Snowboard Outreach Society (SOS), 2004: view brochure page one / page two

  • Designed a recruiting brochure targeting young adults to raise awareness for volunteering / fund raising opportunities and competitions put on by SOS

Semi-pro snowboarding sponsorships at Zumiez and EAS, 2002: snowboard sponsorship clip

  • Filmed, edited, and starred in a promotional video to market myself and gain a sponsored endorsement from various snowboard companies and organizations

Other Website Development/Marketing Examples, 2002 - Present

COMPUTER SKILLS

  • Experience using multiple operating systems including: Windows, Mac OS, and Linux
  • Capable and creative user of Adobe (Macromedia) Dreamweaver, Flash, and Photoshop
  • Advanced working knowledge: XHTML, CSS, W3 Standards, & Movable Type programming

OTHER INTERESTS AND ACHIEVEMENTS

  • Selected as an early stage beta tester to work with game producers at NovaLogic, SOE, Microsoft, and Blizzard on games including including World of Warcraft, Joint Operations, EverQuest, Star Wars Galaxies, Halo 3, and others
  • Invited to participate as a member of Sony's Gamer Advisory Panel (GAP), 2001 - Present
  • Attended Microsoft "Zero Hour" Xbox 360 launch event; interacted with MS marketing executives. Worked with G4TV to do an interview and deliver documentary footage featured in a TV special: view G4TV Zero Hour special
  • Attended multiple online marketing events: Microsoft Searchification, Search Engine Strategies, MacWorld , ad:tech
  • Earned technician class ham radio license KC0KSQ, member of American Radio Relay League
  • Certified PADI scuba diver, semipro / sponsored athlete in snowboarding and skateboarding, competed as a novice surfer
  • Published poet and online author, American Poets Society – A Celebration of Poetry 2004