We signed up for their launches, so you don't have to! So it’s easy to assume a customer feels the same way. Dovetail introduces their new feature as “A new way to tell stories with video.”. Announcing: The 7th Annual Black Friday Bootcamp, 1. Your product announcement strategy is ready; you crafted a subject line. The window of time you have to launch a new product is fleeting. 1. C&C 2017 lineup revealed, 5. [Company] website redesigned! Here we collected the 9 important steps of how to announce a product launch. Follow. A straightforward white design with red CTAs that stand out. Product Launch Emails. Evening emails could work fine for younger audiences. Add some mystery to your emails — Porsche Taycan It may have taken months — or even years — to reach this point. Firewatch comes out on February 9th, 2016. Envoke. GoPro: HERO7 is here. Notes: Want more product launch email examples? Unfortunately, 69% of people will report an email as spam based on the subject line alone. Playbuzz: The Story you have been waiting for, 17. You want to customize email send times based  on where your recipients live. It’s crucial to create email subject lines that are relevant to your contacts. That’s not true! Otherwise, they may never open them. New product announcement email example The point of the survey email is to quickly collect email addresses and get feedback from your potential audience. When to send this email: Send this announcement email when your product is live and available for purchase. When you use product image in your product launch announcement email: Images are a great way to get your message around, increase engagement, and properly introduce the product you’ve been developing. 3. You’ll unpack the details of the release in your future emails, so think of this first email announcement as flirting with your audience. What’s a new product if your prospects don’t hear about it from you first? Almost there! This last email in your drip sequence is a call-to-action announcing the item is now available for purchase. 9. Away Travel: In case you missed it… something bigger is here, 1. 5. And to engage prospects, Nike offered a coupon code for free shipping. Precise communication, simple email designs and an offer that adds value will help you increase your conversions. Such an email is sent to: The best time to send your teaser emails is two weeks before the actual product launch date. “The key is, no matter what story you tell, make your buyer the hero.” – Chris Brogan. They just take a bit of strategic planning. Your email content and design will be for nothing if you don’t get your contact to open your email. SAKARA: Our newest product launches tonight! It’s easy with ActiveCampaign to automate successful product announcement emails to make the most of that time to put you firmly in the spotlight. BPN. Get 14 days of the best marketing automation platform – totally free (no credit card, no obligation. When you create a product launch email campaign, one of the most critical components is the call to action (CTA). 9. This wouldn’t take a minute in practice, but the results are impressive. You’ve worked hard. This process helps you understand which subject line works best for your product announcement email campaign. Apple – A Monumental Day. A product launch email sequence that builds anticipation will get people excited — and get you better results on launch day. Colour contrasts between content help the eye flow through all elements. Get inspired for your product launch email campaign by these 25 email design examples. The live … Weekends tend to have low email open rates. Launch campaigns create the vital exposure needed if your product is to succeed. 10 Best Product Launch Email Examples. With teaser emails, we usually try to announce three things: TESTIMONIAL/REVIEW REQUEST EMAIL. “Order before 2 PM for next day delivery”. Never make your customer feel like they’re receiving an email from a robot. Pre-order yours. Email marketing is an excellent opportunity for conversion in a cost-effective way for the B2B companies. It’s a considerable element of your product adoption. Example of a 7-day Course Launch Email Sequence. And the same CTA is included after the text. Here are 20 examples of launch announcement emails that show you how to do just that. As stated, a product launch email needs to create a hype around the release of a product and so needs to raise questions within the minds of the subscribers. New feature release emails. It’s the brief statement that you’ll use to pique their interest. The details in your final launch email will mostly be the same as your earlier emails, with these additions: Was Vans’ Bowie collaboration a successful new product launch campaign? A new product introduction letter aims at marketing a new product to existing or potential customers. Will it be your product in all its shining glory? UrbanStems. Staying on brand means when your recipients open your email, they can identify it’s from your company. Moment: Moment 3.0 is here….crispier photos, smoother videos. Keep your product launch announcement email action-driven and be direct about what action you want your contacts to make. Here are some great CTA examples to consider for your next product launch announcement emails: Your product announcement email subject line is the first thing your recipients see when you send them the email. Your teaser email should aim to grab the attention and get contacts excited to learn more about your new product. 4. Check it out. Tesla: Tesla Updates: Model 3 is Available to Order. To inspire you, we’ve collected 35 product launch email subject lines that are yours to take and use for your launch email campaign. subject line, preheader, and the body content, needs to raise the interest of the subscribers. This product presentation email is smart design-wise. G2Crowd: G2 Crowd update: We’ve officially launched! This email from Peloton is sent to contacts announcing the new offer “3 Day home trial”. You can recreate these examples of product launch email templates in Envoke without needing any design or tech skills. The GIF animation gives the email a spirit and grabs the attention of the recipients. Benchmark – It’s Time to be an Automation Pro. Send event invitation emails to your contacts to: Here is an event announcement email sample sent by Google Cloud promoting their Next’19 event. They share a sneak-peek of their new app interface while highlighting the features. Or a bungled trick, revealing that you have nothing to offer? How To Plan The Best Product Launch Marketing Campaign. In general, there are three main categories in which product launch emails are used. One email blast won’t make the sales pile up. You can create a product launch email sequence to build anticipation with a teaser, the announcement, and then the release. Get the launch emails. © Copyright 2020. Additionally, you need to have supporting im… A robust email header that makes readers curious about what’s new. These contact already showed attention to your upcoming product, and they’re more likely to order it and start using it. This can be as simple as customizing your subject line to include the recipient’s name. The first product launch announcement email sample comes from Allset. A product launch email sequence that builds anticipation will get people excited — and get you better results on launch day. 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